Hi, I’m Rachel with Why Workshop Cannabis Design Agency and although these are three quick steps you’re gonna want to spend some time perfecting on each, but one correctly they are guaranteed to set you apart from your competition. Tip number one is develop a unique brand story. We call at your Why and you’re..
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Hi I’m rachel with Why Workshop and on today’s episode of building a cannabrand we talk about how you go from Business to Brand.. So if your a newly Licensed company or you already have a businesses or a product and you have found yourself worrying about that growing number of competitors or if your..
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On today’s episode of building a cannabis brand we talk about how you go from plant to brand. So it’s no surprise that more and more people are wanting to dip their feet into the cannabis pool right now because as more and more states start to become legal there is a rush to get..
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The cannabis industry isn’t for the faint of heart. It comes with a multitude of challenges and complications that are unique to the industry, from legal restrictions, state specific cannabis rules and testing guidelines to ensure your company is compliant, you’ll want to make sure that you’re ready to tackle all the challenges ahead of..
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What is a Commodity – Products which can easily be substituted for one another. What is a Brand – The way a company, or products are perceived by those who experience it. When you think of your brand do you only think of your logo, colors and fonts? The visual aesthetic that makes up your..
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Branding for any business is fundamental but it is even more essential for the Cannabis industry.
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This is really where everything starts. Every brand that comes to Why Workshop has a story. We call it the Why. In developing your brands strategy we start by asking the client Why they do what they do and why should anyone care. A Brand’s purpose is emerging as one of the drivers of customer engagement. Increasingly,..
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You hear Millennials talk about the “Grind”, the hard work or hustle to make money and solidify their position in life. But what skills are they learning in school or in life to prepare them for success and ensure that their “Grind” doesn’t end up being a frustrating dead end. While luck and genetics can..
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It is difficult to run a business while managing client expectations and ensuring everyone is happy. But it can be done if you follow a few guidelines before ever meeting your client and it starts with your business basics. Managing Business Basics 01 Proposal: Don’t over promise. We are all afraid of loosing clients. But by..
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Cannabis is starting to grab the attention of big design agency’s. It is the industry of the future known as “the green rush” and as long as States can manage legalities, distribution, safety and public expectations without any federal government roll backs, it should continue nicely down this green paved road. Just because this is..
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