Matr Nootropics are a complete line of nootropics “smart drugs” that are created to help strengthen and boost specific parts of the brain for optimal health, and performance. Customers in this space are yearning for some tranquility and peace of mind. This meant switching from bold and bright color schemes to something more reserved and harmonious. We created an approachable brand using a muted palette that feels safe, familiar, nurturing, and disarming, while also very modern and genuine.