Ananda
Ananda is the balance between living and pursuing, where life feels grounded. Here, you gain more than a home—you join a community built on connection, wellness, and sustainability.
Task
When developing the Ananda brand, the challenge was to overcome the perception that homeownership is unattainable for young professionals. We needed to balance the aspirational vision of a resort-style, intentional community with the practical reality of affordability.
