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The Future of Branding: AI Takes Center Stage

20 Sep, 2023Category : Branding

In the bustling world of advertising, marketing, and branding, there’s a new star on the rise: Artificial Intelligence (AI). No longer confined to the realms of sci-fi movies and tech labs, AI is making waves in the creative industry, promising to revolutionize the way we approach marketing. But don’t worry, we’re not talking about robots..

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The Power of Cannabis Branding

16 Jan, 2019Category : Branding News Standard Uncategorized
The Power of Cannabis Branding

Branding for any business is fundamental but it is even more essential for the Cannabis industry.

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The Importance of a Good Brand Strategy

10 Dec, 2018Category : Branding Uncategorized

This is really where everything starts. Every brand that comes to Why Workshop has a story. We call it the Why. In developing your brands strategy we start by asking the client  Why they do what they do and why should anyone care.  A Brand’s purpose is emerging as one of the drivers of customer engagement. Increasingly,..

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The Importance of Visual Merchandising

07 Dec, 2018Category : Branding Cannabis Packaging Uncategorized

Whether you own a retail space or have a product that occupies display space in a brick and mortar location, you know your brands reach extends beyond print, web or social media. Think about your last shopping experience at places like Sephora, Ulta or Whole foods. These retailers allow brands to create compelling visual merchandising..

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