Lenna Architecture, a forward-thinking architecture firm, sought to establish a unique brand identity that would reflect their innovative approach to design and construction. They partnered with Why Workshop to create a brand that would resonate with their target audience and stand out in the competitive architecture industry. We began by conducting in-depth research to understand the firm's vision, values, and unique selling propositions. We then developed a comprehensive branding concept that encapsulated the essence of Lenna Architecture. The brand identity was built around the principles of modernity, sustainability, and creativity, which are at the heart of Lenna's architectural philosophy. Our team created a sleek, minimalist logo that symbolized the firm's commitment to clean, modern design.