Here are the 3 chat gpt prompts every brand builder should have in their arsenal of tools when creating the foundation for a solid brand.
These are not generic “write me a tagline” requests, they’re structured to pull deep insights, differentiated brand angles, and voice driven copy that actually feels human.
Prompt 1 – Audience Research Deep Dive
Act as a behavioral psychologist and market research analyst specializing in [industry/niche]. Your task is to uncover the top 7 emotional drivers, fears, desires, and decision-making biases that influence [target audience] when considering [product/service]. Organize the findings into: 1) Emotional Triggers 2) Pain Points 3) Aspirations 4) Buying Motivations. Explain each in plain language with 2–3 examples.
Prompt 2 – Positioning Statement Builder
Act as a senior brand strategist. I run a [type of business] targeting [audience] in [market/location]. Our main competitors are [competitor list]. Craft 5 distinct positioning statements that clearly differentiate us from competitors, highlight a unique benefit, and connect emotionally with our audience. Present each in under 20 words, with a short explanation of why it works.
Prompt 3 – Full Messaging Framework
Act as a professional copywriter and brand storyteller. For a [type of business] targeting [audience], create a complete brand messaging kit including: 1) Brand Tagline (under 6 words) 2) 30-word Elevator Pitch 3) 100-word Brand Story 4) 3 Social Media Captions 5) Call-to-Action Statement. All copy must be in the tone of voice described here: [insert tone]. Ensure all elements are cohesive and feel like they come from the same brand personality.
How to Use These Prompts
1. Replace the bracketed sections [like this] with your specific details before submitting the prompt to ChatGPT.
2. Be as detailed as possible with your audience description, product/service explanation, and tone of voice.
3. Review the AI output critically — refine language to ensure it matches your brand personality.
4. Test outputs in real-world contexts (social posts, website copy, ads) before finalizing.
Created by Brannon Zimbelman – Why Workshop Branding + Design Agency
